Assistance with sales and finding new leads

Externalization of sales representation and finding new leads

The search for new sales leads is an important phase that enables a director to validate the interest in their products or know-how in situ. Most of the time, the company can gather a lot of informations by its own means before travelling to a country but market research entrusted to an OSCI firm serves to validate a market’s potential on the ground by taking account of all aspects connected with the potential validation phase (standardization & regulatory aspects, information about the competition, estimation of the market potential, analysis of the distribution circuit, analysis of the intermediation margins, logistical issues, local practices in terms of payment and after-sales service, etc.).