SOURCE OF ASIA ENABLES D’AUCY TO PURSUE ITS DEVELOPMENT IN SOUTH-EAST ASIA

The Eureden group (owner of the d’Aucy brand) already knew the market well, with a firmly established physical presence in Asia (two offices and nine countries covered). However, Vietnam remained the only market that still resisted them on certain ranges. On this matter, they called on the local expertise of Source of Asia.

Thanks to a tailor-made support methodology on the ground, SOA enabled them to gain a better understanding of the Vietnamese market. This local aid proved decisive for expanding their network and unblocking situations. Given the opportunity of being represented in Vietnam by a Vietnamese expert in business development, the Eureden group was able to get round the impossibility of travelling (due to COVID) and still seek potential new clients.

Thierry MERMET

CEO SOA